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Cookie Policy — ARM VTC
Last updated : 24 May 2026
🍪 DOCUMENT 3 — COOKIE POLICY
Compliant with the CNIL recommendations (deliberation of 17 September 2020) and the ePrivacy directive. Compatible with Google Consent Mode v2, mandatory for Google Ads since March 2024.
3.1 What is a cookie?
A cookie is a small text file placed on your device (computer, smartphone, tablet) when you visit a website. It allows the site to recognise you during your subsequent visits, to remember your preferences, or to measure its audience.
The term “cookie” here refers, by extension, to all trackers: HTTP cookies in the strict sense, but also invisible pixels, local storage identifiers (localStorage), digital fingerprints (fingerprinting), and any similar device.
3.2 How to express your choice
On your first visit to armvtc.fr, a consent banner is presented to you. You can:
- Accept all non-essential cookies in one click;
- Refuse all non-essential cookies in one click, with the same ease as accepting them (CNIL requirement);
- Customise your choice category by category via the “Customise” button.
Your choice is kept for 6 months maximum. Beyond that, the banner reappears. You can change your choice at any time by clicking the “Manage my cookies” link in the footer.
3.3 Strictly necessary cookies (placed without consent)
These cookies are essential to the operation of the Site and do not require your consent (art. 82 LCEN, CNIL recommendations).
| Cookie | Issuer | Purpose | Duration |
|---|---|---|---|
armvtc_consent | armvtc.fr | Storing your choice on cookies | 6 months |
armvtc_session | armvtc.fr | Browsing session (form operation) | Session |
armvtc_lang | armvtc.fr | Storing your language preference (FR/EN) | 1 year |
| adapp booking authentication cookies | adapp.fr | Operation of the booking module (if you use it) | See adapp policy |
3.4 Audience measurement cookies (subject to consent)
| Service | Issuer | Purpose | Data collected | Duration |
|---|---|---|---|---|
| Google Analytics 4 (GA4 — G-B03XSV3EJ3) | Google LLC (USA) | Pseudonymised audience measurement | Page views, duration, traffic source, events (CTA click, form submission), technical browser data | 13 months |
| Microsoft Clarity | Microsoft Corp. (USA) | Behavioural analysis (heatmaps, anonymised session recordings) | Mouse movements, scrolling, clicks — automatic masking of sensitive fields | 1 year |
Google Consent Mode v2 is enabled: if you refuse these cookies, anonymous modelling signals (pings) may be sent to Google without a cookie, without allowing your identification.
3.5 Advertising cookies (subject to consent)
| Service | Issuer | Purpose | Duration |
|---|---|---|---|
| Google Ads conversion | Google LLC (USA) | Measuring the effectiveness of Google Ads advertising campaigns | 90 days to 13 months depending on the type |
| Google Tag Manager (GTM-WTTPQX84) | Google LLC (USA) | Technical orchestration of marketing tags — does not itself place an identifying cookie, but triggers the others | Variable |
3.6 Social and third-party widgets (subject to consent)
| Service | Issuer | Purpose | Data shared |
|---|---|---|---|
| Trustindex widget (Google reviews) | Trustindex BV (Netherlands) | Display of your verified Google reviews on the Site | No identifying data of the visitor — static display of reviews |
| adapp iframe (booking module) | adapp.fr | Enabling online booking | Data entered by you in the booking form (see adapp policy) |
3.7 Summary overview
| Category | Cookies | Consent required | Refusal possible |
|---|---|---|---|
| Strictly necessary | 4 | No (art. 82 LCEN) | No (the Site would not work) |
| Audience measurement | 2 (GA4, Clarity) | Yes | Yes — Site fully functional |
| Advertising | 2 (Google Ads, GTM) | Yes | Yes — Site fully functional |
| Third party (booking, reviews) | 2 | Yes (deferred loading) | Yes — alternatives offered (phone, contact form for booking) |
3.8 Refusing cookies at your browser level
Independently of our banner, you can set your browser to block all or some cookies:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy
- Edge: Settings → Cookies and site permissions
You can also enable the “Do Not Track” signal, which we respect (equivalent to a global refusal of non-essential cookies).
3.9 Update
This cookie policy may be modified to reflect changes in our technical partners or in regulations. Date of last update: 20 May 2026.